01 - logos

CCC Monogram Logotype

Our monogram logo should only be used in black and white versions and should be centred in all instances. Although the logo is not square, it should be positioned within a square bounding frame. Maintain a padding of at least 2/10th of the logo's height around the edges when in use. The minimum height should be 10mm in print or 50px on screen.
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01 - logos

Wordmark Logotype

Similar to the CCC monogram, the wordmark logotype should be used in black and white only. It should appear in black when on beige/white backgrounds; and in white when on black backgrounds. You may also use the white logotype on top of our brand photography, but please ensure clear legibility and avoid obstructing faces.

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02 - Colours

Brand Colours

Our core brand colours are extremely minimal and use only black and white. We aimed to redirect the focus from colour as a branding tool, opting instead to develop our distinct visual identity through meticulously crafted graphic shapes, typography, and photography. Additionally, we utilise colour on our bottles and packaging to denote scent families (Seymour, Montague...), necessitating simplicity in our core brand colours to prevent clashes.

02 - Colours

Scent Colours

At present, we offer just one scent family – Seymour. However, as we broaden our range, each scent family will be assigned a specific colour for use on aluminium bottles and external packaging. In addition, each scent family will have a unique photographic art direction, which will enable customers to promptly identify their preferred fragrance and its respective visual world. For example, our upcoming scent, Montague (release in Fall 2024), will feature a terracotta clay colour.

03 - Typography

Solstice - Bespoke Typeface

Our hero typeface – Solstice – by British designer Gareth Hague, enables us to apply our visual identity to any written word. It is best used sparingly for maximum impact in headlines, slogans, and brief highlights. It was crafted using the same shapes as our wordmark and CCC monogram, referencing the distinct curves of British Gothic architecture.

Solstice is an upper case only font. However it offers an array of decorative alternative characters, and multiple ligatures have been drawn to evoke a sense of connection within each word, echoing our essence of togetherness and community.

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together@commune.cc

03 - Typography

Span - Secondary Typeface

Span, a highly versatile font by British typographer Jamie Clark, epitomises a distinct engraved heritage thanks to its sweeping serifs and sculptural forms. Its elegant design effortlessly merges the contemporary with the traditional, making it the ideal body copy companion to Solstice.

While Span is available in a plethora of thicknesses and cuts, we restrict its use to Regular, Italic, and Bold for consistency.

Span is Available via Adobe Fonts

04 - Photography

Lifestyle Photography

A self-care brand forged through a sense of community and togetherness, with a commitment to natural ingredients and ancient herb-lore.
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04 - Photography

Product Photography

A self-care brand forged through a sense of community and togetherness, with a commitment to natural ingredients and ancient herb-lore.

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