We obsess over design — especially where it can help us build a more sustainable product.
Form Follows Function
Every aspect of our process is driven by our responsibility to nature. From the earliest days of building our company, we realised that the traditional signifiers of sustainability — refill pouches, glass bottles, certified marks — weren’t going far enough for us. We realised that many of these mainstays were simply papering over the cracks; we needed to start from scratch in designing a truly ecological approach. This led to the creation of our distinctive bottles.
Aluminium is the most easily recyclable material available, with 70% of the aluminium in circulation coming from recycled metal. While refill pouches still require plastic, and glass degrades each time it’s melted down, aluminium can be endlessly recycled into a product with the exact same properties as before.
Our bottles may look unusual when compared to other self-care brands, but that’s a result of starting from scratch on tackling the sustainability challenge the best way we can. By designing our bottles to hold a generous 550ml or 750ml of product, we ensure that packaging and shipping is kept to a minimum.
To complement our recyclable aluminium bottles, our bespoke metal pumps are infinitely reusable and made to last.